One API to Rule Them All
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While HTML5 is not a single API or even a single standard, but rather a grouping and umbrella for several different standards to co-exist under, the developers are looking toward these open web standards as the future. Developers have moved off of the desktop bandwagon to where the action is, on the web and mobile platforms. With the hope and promise of a better experience via apps stores, the developer community is starting to look at the desktop again, but do not want to go back to old coding standards. Writing a web app and then trying to take that to the various desktops with each having its own coding languages and standards isn’t worth the time or effort for most developers today.
Web Apps with a Desktop Feel
Developers are quickly embracing these open web languages that let them create elegant web apps and games. Their audience for these apps and games are likewise becoming addicted to the always on nature of the web and are expecting these types of experience across all of their platforms and devices. The time and cost it would take to port these web apps to the desktop is most often not worth the effort. The additional work of maintaining multiple branches of code for bug fixes and updates makes this effort out of reach for most independent developers and can add significant costs for the larger ones. The promise of app stores bringing a much needed streamlined experience to the desktop has developers looking again to the desktop as a large untapped market for their web apps and games.
Giving Users What They Want
Users want what users want. They like the connected nature of the web but also the experience of the dedicated desktop application. Breaking the web apps and games out of the browser and delivering that desktop experience is the perfect combination of chocolate and peanut butter. New application platforms like Pokki and AppUp are bringing some much needed experience upgrades to the desktop in the arena and discovery and simple installation of apps. Future promises from the likes of Amazon and Microsoft hope to pump more life back into the neglected desktop. Developers are hoping to cash in on this trend and already starting to take their web apps and games out of the browser and onto these platforms to reach new users and increase engagement with their audiences.
Where HTML5 Can Take You
The hope and promise of moving to these open web languages is that finally the developer can write once and run everywhere. With minor adjustments for UI and small tweaks for each platform the developer will be able to take advantage of native hardware acceleration and environmental options that allow their app to thrive on any given platform. From mobile, to tablet, to desktop, to web, these apps will be able to take advantage of each platform’s strengths all the while delivering the experience the user wants and just where they want it.
Ben Cote is head of community marketing at Pokki where he loves
to play with disruptive technology. Ben lives in the intersection of technology and media and is a highly
sought after speaker making presentations at SXSW Interactive, Sundance, Slamdance, Picnic, Comic
Con and more. Developers can leverage the Pokki platform for HTML5 development to easily build and deploy applications.
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About BenCote (1 post)
Ben Cote is head of community marketing at Pokki where he loves to play with disruptive technology. Ben lives in the intersection of technology and media and is a highly sought after speaker, making presentations at SXSW Interactive, Sundance, Slamdance, Picnic, Comic Con and more. Developers can leverage the Pokki platform for HTML5 development to easily build and deploy applications.