The estimated reading time for this post is 206 seconds

Mobile devices are the most up and coming technology avenue available to online marketers. So the question is – how do you promote your brand with mobile marketing?

Ring the Changes

Mobile devices are used in an explicitly social way, so the new market is even more focused on social media streams than it used to be. Article submissions might as well be a thing of the past. The future is good, solid social media marketing, gaining influence in the right quarters and allying your brand with powerful figures in social circles apposite to who you are and what you do. 

The Mobile App

A mobile app is not the only thing you will want to brand using mobile marketing techniques (the other would be your business, for example) but having a look at the creation and branding of one can help us to understand how mobile SEO and marketing works. We start by thinking around the app: what is it supposed to do; does it exist already; how will it be promoted; and how will it be maintained? 

Your Market and the App

So guess what? The first thing you need to understand before you ever get to designing and launching your mobile app, is your own market. That’s right: your app needs to be built with your target market in mind. This is of course a lesson that we all should have learned long ago. All marketing is done from the perspective of the potential end user (your market) – and yet every time a new technology comes out, businesses jump on the bandwagon before they have developed an understanding of how that tech can help them with their consumers. You know that you should have an app and you rush out and get one without aligning it in any way with your business. Your users may enjoy it, but they won’t associate it particularly with your company and what it does. 

Branding and the App

What is your brand? Visually it is your logo, your font and your colour. Your app must embody all three. Your logo must be prominently displayed on its home screen. Words must appear in your font. The colour scheme must be driven by your company colours. That’s only the start though. Embed social media functions in your app – like the ability to share and retweet directly from the app – and you brand your user’s response to what they are doing. A Tweet coming from your app contains the thoughts of the user, branded with your logo and your landing page address. 

SEO and the App

The received wisdom is, the better the app the more SEO will be done on its behalf by the people who use it. Why do you think Foursquare worked so well? Because people love using it, so they recommend it to their friends.

Giving your app a helping hand never hurt anyone. Why not pitch it on tech blogs and blogs about your industry? Send it up free so people can try it in test mode and comment on it. If it is as good as it should be, this is almost enough to get people talking about it and anticipating it. 

How it All Ties Together

The mobile app can be a fruitful avenue indeed for the business looking to secure more exposure. For example, any business whose physical location is part of its branding (this includes all business that trade on a geographical name as well as businesses near to population or business centres) can use location specific apps to drive awareness of their business and their product. And using real time analytics you can start to work out who your users are, when and why they are using your app – and use that information to encourage them even better with further mobile app development. 

About the Author:

Sara Parker is a Freelance and Staff writer who writes informative & creative articles on SEO and Technology for various search engine optimisation company. Her expertise are in writing articles related to internet providers, SEO, Social media and optimisation services.

You might also like: