Coupons are SEO Gold

The introduction of coupons and discount codes offer many SEO benefits and possibilities. The increase in traffic through search engines alone is enough to account for a 10% discount or even $20 off an order. Adding discounts and coupons opens a new list of keywords and meta-tags for site owners to utilize. For instance, adding a coupon for paint will add “paint coupons”, “discount paint”, “paint sale”, etc., to your already long list of keywords. With coupons increasing in popularity, the search results are giving site owners new traffic from the bargain hunter niche they weren’t a part of beforehand.

By utilizing coupon creation sites, you may gain valuable backlinks to increase page rank. Many of these sites are now including links in the coupons you post on your page. This will tell Google, Yahoo, and Bing that your site is affiliated with the coupon site. Since coupon sites hold a high page rank, it is a no lose situation. You are offering your customers a great deal while increasing traffic through searches and backlinks.

If you choose to begin in coupon marketing and affiliate your site with the leading coupon sites, the possibility of increased traffic from direct relation to these sites is increased. Many consumers will visit these coupon sites looking for deals before even searching for the products they are interested in. Many purchase a discounted product even if they had no intention of buying it simply for the discount. This means when they visit these sites and see your coupons, they may click it and reach your site without any intention of buying your products in the first place.

The utilization of social media in SEO is still in its early stages, but is making leaps and bounds. Now you are able to add coupons to your existing social media marketing strategy. By adding coupons to Facebook, you can increase followers by requiring a “Like” button click before they can see the coupon code. In turn, this offers your site and coupons to their friends.

With the average number of friends per member at 130, that is a great way to increase traffic and revenue with one click. You can also Tweet your deals on Twitter to reach the followers you currently have as well as gain new followers.

By adding coupons to the popular coupon distribution sites, you run the possibility of getting a visit from Google Alerts. Google Alerts is a service where subscribers get emailed alerts for search queries that users set. Therefore if someone is monitoring “coupons” through Google Alerts, they may receive an email with your new coupon addition.  This is an effort free bonus to coupon marketing as you don’t actually have to do anything else.

Shoppers today are smarter, creative, and frugal. They will utilize a deal if the savings are enough to justify the extra purchase. By taking advantage of this new shopping trend, you can increase everything from traffic, to SEO, and even page rank. With the added revenue of more consumers on your site, there is no reason to be afraid of cutting a little cost off your products.

As a stay at home parent, Mary Blanchard understands the importance of making her dollars stretch. She frequents the site couponcroc.co.uk to help her stay within budget and still have a little left over to splurge.